Indonesia: San Miguel revenues from Indonesia operations increase by 34%

San Miguel Corp.’s Indonesian subsidiary announced on August 17 that the company recorded a 34-percent growth in sales revenues in the first seven months of the year, as the company stepped up its sales and marketing efforts and enhanced its distribution network.

In a report, PT Delta Djakarta Tbk said sales from January to July this year rose to 298 billion rupiah from 222 billion rupiah a year earlier.

Operating income was up 68 percent at 37.25 billion rupiah, while volume grew 27 percent, it said.

The company attributed growth to "aggressive sales and marketing activities, enhanced distribution network, expansion of trade coverage, deployment of merchandising materials, and various event sponsorships nationwide."

PT Delta reported a surge in sales of Anker Bir, its top-selling brand, following a promotional campaign that made inroads in critical areas held by its competitor.

Apart from Anker Bir, the San Miguel subsidiary also markets the Anker Stout, San Miguel, Carslberg, Kuda Putih, Sodaku and Sodaku Ice brands in Indonesia.

The company said its growth was also in line with Indonesia’s own economic expansion. Indonesia’s gross domestic product grew to 6.4 percent in the first quarter from 5.1 percent year-on-year.

The numbers from Indonesia helped San Miguel’s international operations post a five-fold increase in its operating profit in the first half of the year.

San Miguel earlier reported a 24-percent growth in consolidated revenues to P100.6 billion in the first six months of the year, spurred by gains in the company’s Philippine and international beer operations, packaging and the food group.

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